A successful advertising campaign: how to do it through SMS?

Everyone is addicted to their smartphone nowadays, and we know that SMS text messaging has become a widespread communication tool of business communication. So you have to think about how to do a successful advertising campaign through these messages, and how can you make it effective and attractive? This is what we will discuss in details. Follow along with us. It is known that SMS messages are not expensive at all and can achieve what other expensive methods do. They also provide a good return on investment and are easy to use. In fact, studies have shown that the rate of reading SMS messages is nearly 95%, and this is the reason for using this type of messages in your advertising campaign.

How do you build a successful advertising campaign through SMS text messages?

There are a number of steps to launch advertising campaigns that you will not forget, and these steps are as follows:

• Good targeting:

There are many advertising campaigns in KSA, but good targeting is what distinguishes one from the other. There are campaigns that do not target people well; you fail miserably and vice versa. So you must determine appropriate people first. Clearly define who you want to target with your advertising campaign. Then analyze their expectations, and set goals to achieve them.

Use your existing databases to demonstrate an integrated advertising campaign, put yourself in the customers' shoes, and always ask yourself: What SMS message would I like to receive? Which makes me say ''What a great show, I shouldn't miss it!''. Write it accordingly, and remember that the more qualified your target is; the more your influence is positive.

Comply with Communications, Space and Technology Commission regulations to reduce spam:

If you want to show a successful advertising campaign through SMS, concentrate on the regulations of the Communications, Space and Technology Commission and adhere to them. You must obtain clear permission before sending the message to your clients, so they can identify you. They need to choose an icon to allow messages to be sent, and remember, you should be able to prove their consent.

Finally, customers should be able to unsubscribe this service at any time, and to avoid any inconvenience, it is not allowed to send the message between the ten PM and nine AM.

• Well writing:

When writing your message, choose clear, simple and concise sentences, and remember the most important thing. The first words used must be attractive to encourage your customers continue reading. Likewise, it is preferable for you to create a sense of urgency when you want to show an attractive product advertising campaign. For this purpose, select a start and end date to offer.

• Create a rich message:

If you want to create a successful advertising campaign; it is better for you to create a short, rich message that directs customers to your site, or enrich it with a hyperlink to take them to your site at the end. This is an excellent way to improve your message conversion rate.

• Value your customers:

Your customers must feel valued and special, by trying to personalize messages, and remember that you can now automatically adapt the content of your SMS messages to each recipient. Always remember that attention of this kind is a pleasure and a great customer loyalty factor.

• Use prepared messages:

Dozens of companies offer the service of sending SMS messages in your company name for all marketing and transactions representing you, but do you dream of running a successful advertising campaign through SMS text messages? Then you must use the Taqnyat website, which allows you to send messages directly to mobile phones with ease and in the fastest possible time. So try it now!

• Analyze sending your SMS:

It is important to analyze your SMS sending, like all other communication campaigns. This helps you know the return on your investment, and to be more successful in your advertising campaigns later. So feel free to experiment different types of messages. So you can monitor the sending times and formats that customers prefer, and bring more clicks.

Factors for managing an integrated advertising campaign through SMS:

In addition to good planning for the advertising campaign, and learning about the ideas for successful advertising campaigns that we mentioned in the previous paragraph. There are a number of factors to manage any successful advertising campaign, which is as follows:

Determine the goal of the advertising campaign:

Defining the goal of the advertising campaign is the cornerstone of its success. So you must do it correctly, and ask yourself: Does my advertising campaign aim to increase sales, or to introduce a new product to the market, or what?

Simplicity

Everyone prefers simple messages, as they are alienated from messages that are difficult to understand and ambiguous as well. So keep this in mind as much as possible, and don't forget that it makes your adverts design appear easier.

Create a personal connection with the audience:

Create a personal connection with your customers by identifying the problems they face and offering solutions to them. Everyone is interested in advertising which meets their needs and touches on their issues. So always be close to your audience if you want to run a successful advertising campaign. .

Repetition intelligently:

If you want your SMS text message to be remembered by the public; repeat your message more intelligently by presenting your message in a renewed manner. While if you repeat the same message more than once, you will end up boring customers and turning them away from what you offer.

Credibility and frankness:

If you want to manage an advertising campaign on social media or anywhere else; be as honest with your customers as possible, and do not exaggerate in presenting what you offer. This helps you build customer loyalty to your brand.

Choose the right time to start:

Would you like to manage a successful advertising campaign through SMS text messages? So you have to choose the right time to start sending at peak time, then everyone wants to buy new products. This will benefit you, and if you notice that most successful companies do this and customers are always anticipating your advertising campaigns.

At the end:

If you want to manage a successful advertising campaign through SMS text messages; here you should use the Taqnyat website, which will undoubtedly benefit you and give you the maximum benefit at competitive prices. SMS is an effective tool for anyone who wants to reach a specific destination in the shortest possible time, as studies have shown that in 2021 there are approximately 3.8 One billion people own a smartphone 60% of them read messages that reach them within just 1:5 minutes of receiving them.