The technological revolution made a major breakthrough in communication with others and expressing themselves through written texts, but there is no emotion or intonation in these texts. Now you can communicate to others what you want, or what you feel using visual representations of feelings which is presented by emojis. The use of emojis make it easier for the reader and sender to express emotions in an interesting way, and many times these symbols express something that words cannot describe. They have extreme importance in the world of marketing, attracting the attention of customers and the target audience. We will learn about all of this and more in details. So follow us.

Using emojis:

Recently, Emojis have spread widely among youths through messaging applications and social media as a fun, fast, easy and available. But have you ever imagine using emojis is a great tool for companies, in the electronic labor, and in the field of sales, e-marketing, internal communications and more. This leads to mention how emojis can contribute in communicating more effectively with the target audience and thus improving your results.

Benefits of using emojis:

There are benefits of using emojis, especially when it comes to your sales and marketing contacts; Therefore, Taqnyat offer the advantage of using emojis in text messages, emails, WhatsApp business...etc., which contributes to communicating more effectively, and attracting attention, making your messages more memorable, and increasing interaction with the target audience. Here are the benefits in details:

Spice things up:

Sometimes emails or SMS or work messages looks like boring. So in case you are looking for interest, excitement or attract attention for your message content especially when you have no time for creativity and imagination, so emojis can do this. For example, when you text a customer and deal with him to meet in work, you will write "let's meet there" but if you added a smile face emoji, that means you are excited to see him. Here lies the role of using emojis in conveying such feelings quickly, and at the same time adding joy, breaking the monotony, and also losing formality.

Increasing participation:

Some statistics proved that using emojis enhances engagement in both marketing emails and sales, in addition to online selling, and the following percentages confirm this:

• Using emojis can result in up to 28% higher unique clicks
• Emails with emojis in the subject line have a higher open rate of about 56%, when compared to a regular subject line.
• Two sponsored ads were compared, and it was observed that the ad containing emojis has approximately 84% of clicks.
• The use of emojis also contributes in increasing interaction on SMS messages by up to 25%.
• Emojis can increase the number of likes on Facebook by up to 57% and increase the number of comments and shares by 33%, which is greatly beneficial for sponsored advertising. .

So get a unique experience through the communication channels provided by Taqnyat that contain emojis which increase the admiration of your customers. So contact us now.

Speaking the global language:

If you deal with clients from all over the world; you must be convinced that emojis carry universal meanings that may be understood by many from different cultures. It is recognized that sometimes we make mistakes in using emojis. For example, the symbol "praying" does not actually mean a representation of prayer, as it is in fact recognized globally as a high five.

Easy reading:

Sometimes everyone gets busy or doesn't have enough time to read messages completely, but when you create a message that contains some emojis. It will make you move forward, understand the intended meaning of it and interact with it, in addition to the possibility of using these symbols to improve your posts, emails, or SMS, or any other means of communication, especially those supported by Taqnyat.

Improve your brand:

Using emojis may help giving your brand a unique character, which contributes in highlighting its value. Additionally, these symbols may make your content more memorable and unique. So with emojis and colors that match your brand, you can create a more cohesive, consistent, recognizable, and humanizing brand image.

Notice

After knowing the importance of using emojis and their spread among many people on social media platforms such as email, WhatsApp, or even SMS messages supported by the Taqnyat platform; you must be aware of some basic rules for using them correctly. You must keep in mind your target audience and their preferences, in addition to using them moderately and not overusing them; which means not to add boredom, monotony, and disorganization to the content of your message, and finally its appropriateness to the context.

What not to do when using emojis?

There are things to avoid when using emojis, include the following:

Do not use emojis instead of words

Although emojis are appropriate to ensure the content of a message, they are not powerful enough to replace words; So if you want to make sure that your audience understands what you say, it is better to use words, but it is also important not to delete anything from the message content to add a cute emoji, especially if it is important.

Do not use emojis that you do not understand

Before adding any specific emoji; Do a research on the meaning of the symbol, and what it refers to; in order not to use the wrong emoji that makes your message ambiguous, avoid any symbol that you were not aware of.

Don't use too many emojis

Balance is everything, that means you don't have to overuse emojis; So that you do not get adverse results, and it becomes difficult to understand your content, the first and last goal is to make your audience understand what you want to say from the first time of reading; and don't make them see your messages like a puzzle they have to solve; for that limit the number of emojis you intend to use, which means no more than four emojis maximum.

At the end:

After knowing the importance of using emojis, you can use your style when sending any messages via email, WhatsApp, or even SMS, and add an emotional touch to these symbols if used correctly, so there is no boredom or monotony during messaging. At the same time, you can turn an employee into a friend, or turn a customer into an eternal participation, with keeping in mind the basic rules when using these symbols, and what else should be avoided. It is worth noting that Taqnyat Company offers affordable prices that fit everyone.