WhatsApp Opt-in and messages receiving
July 18, 2022
Why must the user Opt-In to receive WhatsApp messages?
Before you can message a customer using WhatsApp, you must collect their opt-In consent to comply with both WhatsApp requirements and GDPR regulations to eliminate spammers and fraud attempts. The Opt-In be done Online, by SMS, Email, etc.
WhatsApp requires the opt-in for the numbers before exchanging messages to make sure that the receiver is interested in hearing from you and subscribed to your content in order to be a part of your campaigns. make sure that the content of your messages doesn’t include any of the Not allowed cases in WhatsApp, otherwise, the receiver may block or report your number and you will be at the risk to get your account band by WhatsApp and not being able to connect this number to a WhatsApp account again.
Opt-in Requirements
Businesses must follow the below requirements when obtaining opt-in:
- Businesses must clearly state that a person is opting in to receive messages from the business over WhatsApp
- Businesses must clearly state the business’ name that a person is opting in to receive messages from
- Businesses must comply with applicable law
OPT-IN Roles
Customers must explicitly opt-in to receive notifications
Obtaining user consent must be completed outside of WhatsApp
Ads that click to WhatsApp cannot be used to obtain opt-in
what are the ways to get an Opt-In ?
As long as the opt-in method meets the Opt-in requirements, it will be policy compliant
the business should Provide clear instructions for how people can opt-out of receiving specific categories of messages and honor these requests. and ensure that their opt-in and opt-out flows are clear and intuitive for users.
The following are examples of supported opt-in methods:
- SMS
- Website
- In a WhatsApp thread
- By phone (using an interactive voice response (IVR) flow)
- In person or on paper (customers can sign a physical document to opt-in)
We strongly recommend that businesses continue to optimize the user experience when designing opt-in flows.
You can always contact our experts for assistance and give you more tips to use WhatsApp in a secure way to protect your account and your clients from any hazards
