Building a customer database: a goldmine for your business

At a time when digitization and big data have revolutionized the world of business operation; building a customer database has become more than an address book. It has become a goldmine for your business and a real performance lever. In fact, this plays a major role in any marketing strategy, as it all starts from here; so it is important for any company to take as much time as it wants; so build it well and keep it for the long term. The information related to information database can relate to customer contact details, purchase history, average customer basket, etc.; so we brought you a wealth of information that can turn your business around if you use it correctly. Follow us with the next lines of this article.

How to build a customer database correctly?

The customer databases is usually poorly used, although there are many effective methods that work to enrich it, and here we will give you the best of these methods, but first let us ask: What is a customer database? It is simply a set of files that store all your customers’ data. This data may include: contact information, customer identity, service or product preferences, purchase history, and any information related to business activity. Now here is how to create a target customer database, which is as follows:

Define your database goals:

You should define the goals of your database before you begin collecting data, always ask yourself: What do you want to get from this? What information will you collect, what type, and how will you use it? All these questions will definitely help you build a good customer database.

Collect information and data legally:

If you are wondering: how to deal with customers and turn them into permanent customers; you must follow confidentiality and privacy regulations while collecting customer data, and do not forget to obtain their consent before collecting any sensitive data about them. Remember that you must ensure that, this data is protected from access by anyone who is not authorized to view it. So it is important to store and organize them securely.

Constantly update your database:

The concept of attracting customers is to keep up with everything new; so you have to constantly update your database whenever you have new data. You can analyze data and use it well to develop products, target your marketing campaigns, and improve customer relationships if you want to build a customer database correctly.

Set data collection points:

Data collection points must be set in order to attract potential customers. Examples of these points include:

• The news:

A newsletter is a good way to collect valuable customer information, as well as maintain regular contact with customers. You should make sure to provide high-quality content in this newsletter as much as possible, and in order to do this, you can send the customer’s first name in his email for more sympathy and closeness, and send phrases that attract customers to you. He will give you valuable information, such as: his phone number, birthday, email address, age, etc.

• Competition

Competitions are usually very popular with customers, improve brand image, and collect basic information about customers. It is an effective way to build a customer database correctly, in fact, you must ask the participants to participate in the competition, must fill out a form that includes all their contact details.

• Questionnaires

Questionnaires are one of the best effective ways to build a database of targeted customers, as they provide access to valuable information and data, even if an unknown person fills out the questionnaire, as they open the door wide for you to collect information about your target, such as: interests, age, motivations and so on.

• Storing customer data:

Has anyone ever told you that you must store and organize your business data, and you don't know if what they are saying is true or not? Yes, it is true, you have to store all kinds of customer data using Excel file, but it is not trustworthy. So it is better for you to prepare your customer database on your own through a basic tool, you can do everything you need easily anywhere in the blink, which saves you time and effort.
Remember, it is important that all of the above methods include checkboxes asking customers to confirm their consent to the use of their personal data, and giving them the possibility to request its modification or even deletion.

• Information that is usually included in a customer database:

The customer database must contain: delivery addresses, customer names, and contact details, in addition to the following:

• B2B data: Examples of this data include: number of employees, company history, and industry.
• Purchase data: The customer database must contain order cancellation information, the value of previous purchases, market preferences, outstanding invoices, and payment methods.
• Demographic data: includes the customer's region, income level (marital status), birthday, interests and hobbies, as well as age, and gender.
• Professional data: Examples of professional data include: job titles and customer contacts.
• Feedback and opinions: The customer database should also include questions and complaints made by customers, survey and questionnaire results, customer happiness score, as well as their recent interaction and score.

Why should you build a good customer database?

Do you want to improve and increase your sales percentage? Then you must collect all the relevant information about your customers, because this undoubtedly allows you to make decisions and how to interact with customers based on continuously updated and clear data and information, and the importance of doing this does not stop only at this point, but also includes the following:

• Customer relationship management:

Building a customer database can help companies understand customers closely and build trust with them, in addition to allowing the company to track the history of interactions with customers one by one, and plan the actions that need to be taken.

• Build customer loyalty:

We can use our customer database to personalize communications and offers based on customer behavior and preferences. This contributes to building customer loyalty and urging them to buy from you again. Your sales percentage increases little by little without you even realizing it.

• Improve sales and marketing:

You may be able to use the above-mentioned data to target marketing campaigns based on the characteristics of potential customers; which ultimately ensures that you increase the effectiveness of those campaigns.

•  Developing new services or products:

Building a database of targeted customers contributes to the development of new services or products that meet the real needs and requirements of customers. Therefore, the importance of collecting information and data about the needs and interests of customers lies in this, and remember that target customer databases are subject to strict privacy and confidentiality protection. So remember that all the data you collect fit within those rules.

The above can be summarized in the drop-down points below:

• Promote customer loyalty and improve your brand image by offering them special offers that suit their needs.
• Attract new customers; thus improving the performance of your sales teams.
• Increase your commercial performance, and after-sales service.
• Knowing what customers like, what media they are using, etc.
• Increase your sales percentage, as the more you provide suitable offers to them; their engagement increased, and everyone talked to their friends about what your business had to offer.

What does the Taqnyat platform provide for you?

The Taqnyat ensures that you will increase your sales a lot when you deal with it, as it has included many related to AI communication channels in it to communicate with customers through:

• SMS text messages.
• E-mail.
• Voice messages.
• WhatsApp API.
• Chat bot.
• Live chat.

Take a step forward to increase your sales, and contact us at Taqnyat to talk about what we can offer you to achieve many successes. We are waiting for you.

At the end:

Do you want to efficiently manage the information of your target customers? Then you are in the right place, as in this article we have mentioned all the information that can come to your mind because we know that this is essential in retaining customers in the long term, and implementing any marketing strategy effectively.