Why should you use automated marketing systems?
October 8, 2023
Automated marketing systems: Do they help you achieve your goal?
Do you dream of increasing your sales, but don't know where to start? Then you have to use automated marketing systems, as it is known that traditional marketing campaigns are no longer enough for you to remain competitive in the long term. Therefore, you must think out of the box and use technology in your work and this can be achieved through automated marketing, which help to analyze customer information in just a few seconds, then facilitating sustainable efficiency improvements in customers' management. It is worth noting that sending email marketing campaigns is one of the common uses in this automation process, as it allows you to send messages at exactly the right time.
What are automated marketing systems?
It is the process of using software to automate, simplify and measure many specific tasks to improve marketing effectiveness and workflow in an accurate and organized manner, to increase revenues and operational efficiency faster in your field of work, it also allows companies to automate repetitive tasks, and market through many channels quickly and easily, in addition to attracting potential customers, converting them into permanent customers later, and forming new customers.
- Marketing automation components:
Marketing automation like anything has components you need to know, which include:
Central Marketing Database: It is safe for all your marketing data, such as: potential customer interactions and behaviors.
Analytics: This is a good way to measure and test the impact on revenue, and also improve ROI.
Marketing Interactions Engine: This engine is of great importance to your customer interactions, and is an effective environment for automating and managing marketing processes.
Marketing Technology: All marketing applications that are collaborative and effective, and which accept the development you need to achieve what you want.
What are the advantages of electronic marketing for organizations in the modern era through automated marketing systems?
Automated marketing systems are one of the best solutions for cost instead of other traditional methods, and save you time and effort, as they help you send automated offers, track customer data, click-through rates, email opening, sending a customer service response automaticall. It works to create customer profiles, and integrating email marketing with automation helps you in many things, the most important of which are the following:
- Improve response rates:
Did you know that click-through rates are approximately 152% and that automated email opens are over 70.5%? This is certainly a large number; thus improving response rates, and business owners need emails to do their job.
- Saving time:
Days of fatigue and exhaustion when you had to press the button and send emails every time, the happy moment that everyone was waiting for came when email marketing with automation was found, as everyone prefers it and saves their precious time in doing something more important. So be one of those people and save your time when you use automated marketing systems.
- Sending more relevant emails:
Did you know that sending automated emails is 133% more relevant to customers? This is undoubtedly better than regular messages, as it helps you increase customer loyalty when they feel that they are important to you, and that you are sending them messages designed specifically to them.
- Increase revenue:
Automated marketing systems are responsible for approximately 21% of email marketing revenue, thus, increasing revenues more than expected. Here we would like to pause for a moment to find out what the Taqnyat platform offers you, as it is one of the best platforms ever that simplifies in your hands the most effective email technology for commercial campaigns, as it provides appropriate analysis panels and reports, and also guarantees. You have a high reach rate, so don't stand empty-handed. Go try it out right away, stay connected 24 hours a week, and we promise you won't regret it. .
- Higher conversion rates:
With marketing automation you can produce reliable and clean customer data. Thus, providing targeted messages to potential customers who are likely turn into permanent customers in which ultimately leads to improved customer management.
- Improve business retention:
Some people may think that the journey with the customer ends after the end of his first purchase, but this is a common mistake. As the journey is just begins, so you must manage customer relationships. This is what marketing automation programs do, which also support cross and vertical selling opportunities, incentives and customer, and loyalty programs.
- Improving vision:
If you are at a specific campaign, through these marketing automation systems you will be able to know what you need, what is not working, and also what is working. So see if you can invest more in existing campaigns, stop investing, or even create new campaigns.
How does the Taqnyat platform benefit you?
Are you looking for a platform that guarantees you flexibility, efficiency and professionalism at the same time? So, precisely for this reason, the Taqnyat platform is one of the best platforms that offer you many effective communication channels that increase your sales when you use one of them, and provides you with an easy-to-use interface. This platform is a verified provider in the KSA, and enables you to send messages. Advertising represent your organization and enhancing effective communication with all customers.
At the end:
Automated marketing systems provide you with the help you need and helping you direct potential customers to the right products to turn them into permanent customers, saving you time and effort in sending messages automatically instead of sending them manually. It is also less expensive than other traditional marketing systems, improves response rates, sends more appropriate emails, enables you to get a higher conversion rate, and makes your operations easier. More efficient; Thus increasing your sales in the shortest possible time. Email marketing is one of the common uses of this automation.
Do you want to catch up and be in the lead? So you have to use the easiest way and use email marketing provided by Taqnyat, what are you waiting for? Contact us now and be smart about your choices.