22 Million WhatsApp Accounts in Saudi Arabia

WhatsApp Business Solutions at the Forefront of Innovation

During peak seasons and special promotions, businesses can maximize their reach by utilizing WhatsApp bulk messaging services, through scheduling campaigns at optimal times and integrating chatbots into their marketing efforts, they can bridge the communication gap with customers, enhance the user experience, and boost conversion rates.

Recipients receive bulk messages as individual chats, ensuring that their replies remain private and allowing them to complete purchases securely.

100 Billion WhatsApp Messages & 100 Million WhatsApp Calls Daily

Source: Statista
WhatsApp Business is designed for companies that require advanced communication tools at scale, unlike the standard WhatsApp Business app, the API allows seamless integration with customer communication platforms, WhatsApp Business as one of the most powerful tools facilitates for building strong customer relationships and delivery of millions of messages daily through platform which enables AI-powered voice calls and chats, and ensures 24/7 customer engagement.

WhatsApp: The Most Used Social Media Platform in Saudi Arabia

Source: Statista
WhatsApp is considered the first platform used in the Saudi local community with 90.9% of social media users in Saudi Arabia actively using WhatsApp, the platform has become an essential part of both personal and professional communication. According to the Communications, Space, and Technology Commission, WhatsApp is widely utilized for messaging, meetings, task management, and file sharing. Given its speed and efficiency, businesses increasingly rely on WhatsApp Business API to maintain seamless customer interactions, underscoring its growing significance in Saudi society

Little-Known Features of WhatsApp Bulk Messages

WhatsApp Business bulk messaging offers a variety of benefits to enhance marketing campaigns and business growth, ensuring maximum reach and engagement:

• Higher delivery and read rates than traditional marketing channels
• AI-powered customer targeting for precision marketing
• Smooth transition to advanced marketing strategies
• Support for rich media, including videos and images
• In-chat financial transactions for seamless purchases
• Improved customer service with organized inquiry handling
• Automated responses and scheduled messaging
• Secure and fast cloud hosting
• Customizable product collections and seasonal offers
• Personalized notifications delivered at the perfect time, even after business hours
• Seamless integration with existing business technology
• Performance analytics, including engagement rates and response metrics
• Unified inbox for customer support agents to manage all conversations efficiently

WhatsApp Flows for Bulk Messaging

WhatsApp Flows empowers businesses to create dynamic and responsive customer experiences, companies can design tailored customer journeys and campaign-specific interactions by leveraging this feature.

With WhatsApp Flows, customers can:

• Book appointments effortlessly
• Log in to their accounts securely
• Customize product preferences
• Fill out and submit interactive forms

Requirements for Sending WhatsApp Bulk Messages

The ability to send bulk messages depends on the size of the customer database, the WhatsApp Business app limits campaigns to 256 contacts per message, whereas the WhatsApp API allows businesses to reach a much broader audience simultaneously
To comply with WhatsApp policies, businesses must meet the following requirements:

Official Business Account

A verified WhatsApp Business account is required to access the WhatsApp BSP for bulk messaging.

WhatsApp Business Solution Provider (BSP)

Businesses must register with an official WhatsApp BSP to enable bulk messaging capabilities.

Pre-Approved Message Templates

All bulk messages must adhere to WhatsApp’s pre-approved template guidelines to ensure compliance

Message Categorization

Messages must be classified into specific categories, such as service updates or important notifications, to comply with WhatsApp’s policies

Sending Limits

WhatsApp imposes messaging limits based on the business account level, restricting the number of messages sent within a specific timeframe

Content Compliance with Policies

All messages must be relevant, non-spammy, and aligned with WhatsApp’s terms of service to maintain a positive user experience

Beware of Unofficial WhatsApp Solutions

Using unauthorized services for bulk messaging or automated notifications can lead to account restrictions or bans, to avoid disruptions, businesses should work with certified WhatsApp Business Solution Providers, these providers ensure seamless integration with WhatsApp APIs and offer additional business tools, such as multi-channel inboxes, customer support platforms, and automation solutions