Social Media Statistics
October 23, 2022
SOCIAL MEDIA STATISTICS KSA 2022
In this digital age, social media has its own significance. People can now express their ideas more easily, and marketers can now reach more consumers. The same principles apply both abroad and in Saudi Arabia. In Saudi Arabia nowadays, social media is used every day by more than 82% of the population. After that, let’s explore the 2022 KSA Social Media Statistics in more detail to understand how much social media has impacted people’s lives.
KSA Social Media Statistics 2022 (Top Picks)
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- Social media is used by 29.50 million people in Saudi Arabia.
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- Saudi Arabians use social media on average for three hours and twenty-four minutes each day.
- With 30.67 million members, WhatsApp is the most widely used social networking site in Saudi Arabia.
- Men make up 65.3% of the audience profile for social media advertising, while women make up only 34.7%.
- Facebook is responsible for 63.23% of all referrals to websites.
Social Media in Saudi Arabia
- By 2022, about 98% of Saudi Arabia’s population will be online.
- Social media is used by 29.50 million people in Saudi Arabia.
- With 30.67 million members, WhatsApp is the most widely used social networking site in Saudi Arabia.
- Men make up 65.3% of the audience profile for social media advertising, while women make up only 34.7%.
- Facebook is responsible for 63.23% of all referrals to websites.
Popular Social Network Platforms in KSA 2022
In Saudi Arabia, there are several social networking sites, however they all have different user bases.When it comes to social networks, everyone has their own preferences. Pinterest may not appeal to users who enjoy Facebook, and vice versa. Additionally, some users might be active on WhatsApp alone or on more than five other platforms.So let’s have a look at the top 10 social networking sites in Saudi Arabia in 2022.
- With a total of 30.67 million users, WhatsApp is well-liked by 87.4% of all users on the internet.
- Twitter has 25.23 million active users as of today, which is roughly 71.9% of all internet users, and 27.40 million internet users, or 78.10%, prefer Instagram to other social media sites.
Social media adoption in Saudi Arabia (2014 – 2022)
The number of Saudi Arabians using social media is rising daily. Out of the 35.09 million internet users, 29.5 million utilize social media. Nowadays, Saudi Arabian social media platforms all have large user bases. This table illustrates the increase in social media users over the previous nine years.
- In the last nine years, 21.9 million new people in Saudi Arabia have joined social media.
- The number of social media users decreased significantly in 2019. For unknown reasons, approximately 2 million users abandoned social media.
- 2 million new sign-ups were reported in 2020, possibly as a result of the pandemic. Since then, there have been 4.9 million new social media users. added.
Social Media Advertising Audience Profile KSA 2022
| Age | Male | Female | 13-17 | 2.10% | 1.60% |
|---|---|---|
| 18-24 | 13.00% | 7.50% |
| 25-34 | 30.40% | 16.60% |
| 35-44 | 13.40% | 6.30% |
| 45-54 | 4.20% | 1.60% |
| 55-64 | 1.30% | 0.50% |
| 65+ | 0.90% | 0.60% |
Social Media Advertising Audience Profile provides information about the gender and age distribution of Facebook, Instagram, and FB Messenger users.
- Males outnumber females in all age groups.
- Male and female users are most prevalent in the 25-34 age group, with males accounting for 30.4% and females accounting for 16.6%.
- The 35-54 age group has the second-highest share of male users (13.40%), while the 18-24 age group has the second-highest share of female users (7.5%).
- Males make up 65.3% of the audience, while females make up 34.7%.
10 Main Reasons for Using Social Media in KSA 2022
After Covid-19 pandemic, social media usage in Saudi Arabia has skyrocketed. During Covid-19, social networks aided people in staying in touch with family and friends who lived far away. Though this is true, people use social media for a variety of reasons. Let’s look at the top ten reasons why Saudi Arabia will be using social media in 2022. This survey was recently conducted among KSA internet users aged 16 to 64 years:
- 46.2% of internet users use social media to communicate with family and friends.
- The second most popular reason, with 46.1% of votes, is filling free time.
- Purchasing products has 32.6% of the vote and is reportedly the third most important reason to use social media in 2022.
