RCS technology represents a significant advancement in communications, providing a comprehensive solution that enables companies to improve their customer interactions and deliver an integrated user experience, It is a means for companies to offer innovative services that meet the changing market needs.

RCS is considered a step forward in developing traditional SMS services, allowing for an interactive and comprehensive experience similar to applications without the need to developed a dedicated apps, because of this the Saudi market has increasingly turned towards rich communication services (RCS), especially within Apple’s supports for this technology and on the other side its capabilities to address the challenges posed by other online messaging applications.

What is RCS Technology?

RCS is an IP-based messaging service provided to mobile phone users through carrier networks, It is used for both person-to-person (P2P) and application-to-person (A2P) communications.

It combines the global reach of SMS with the rich features of chat applications like WhatsApp, chatbots, and live chat to provide more interactive and engaging experiences for users through a variety of rich features that allow the creation of branded messages containing multimedia content, suggested reply buttons, barcode delivery, click-to-transition options, and more.

The Market for RCS in Saudi Arabia

According to Yahoo, the market for rich communication services in Saudi Arabia has seen significant growth in recent years, with an estimated value of $9.02 billion in 2023, and is expected to continue growing at an annual rate of 6.23% until 2029, this growth is mainly due to the increasing demand for flexible and scalable cloud IT solutions across various industrial sectors in the Kingdom.
Vision 2030 and strategic collaborations between the government and leading cloud service providers are also contributing to this growth, Additionally, the COVID-19 pandemic accelerated the need for remote work capabilities, prompting organizations to increasingly rely on cloud platforms for business continuity.

Taqnyat and Integration of RCS

Apple’s Support for RCS Technology and Its Impact on the Global Market

In 2024, Apple announced its support for RCS technology, which is expected to increase business messaging revenues through this technology by 500% globally within two years, reaching $8 billion by 2025, Apple’s entry into the market is expected to increase the number of active users by 900 million over the next two years, bringing the total to 2.1 billion active users worldwide this support enhances the position of RCS technology among companies and encourages more carriers to deploy this technology across their networks.

Addressing Challenges from Online Messaging Applications

RCS technology offers a solution to the challenges posed by over-the-top (OTT) messaging applications, it allows carriers to retain business messaging traffic on their networks while relying on the growth of SMS and the continued significant growth of online business messaging channels, and it enables carriers to accurately track software development and provides tools for effective file management, ensuring data protection and easy tracking of changes.

Integrating RCS Technologies with Taqnyat Solutions

Notifications and Customer Engagement

Taqnyat offers innovative communication solutions, including channels like SMS, WhatsApp messages, and chatbots which integrated with RCS solutions to provide a comprehensive and integrated communication experience, with many- notifications including:

• Purchase confirmations
• Delivery updates and notifications
• Contract expiration reminders
• Changes in service terms and conditions
• New product offers
• Sales or discounts, especially for loyal customers
• Product and service evaluations

Taqnyat Chatbot

Taqnyat provides rich communication systems, allowing use of conversation automation to deliver relevant and timely notifications and digitize recurring communication patterns through the chatbot, this adds value to consumer communications, as customers can proactively reach out to their favorite brands when convenient and the need is immediate.

Reliable Communication Channels

Taqnyat is committed to registering and verifying all senders by a team of Taqnyat experts to ensure verification, prevent fraud, and provide reliable communication for brands and their customers,this makes RCS technology an attractive option for industries that send many documents to their customers, such as legal firms, banks, and travel companies, it also offers new opportunities for small and medium-sized enterprises to provide an app-like user experience without significant investments in developing their applications and through Taqnyat, you can:

• Interact with an agent about products or services (in real-time or interactively)
• Automatic responses to customer inquiries
• One-time PIN codes for user authentication
• Password resets
• Suspicious account activity notifications

RCS has taken Taqnyat as a provider of SMS solutions to the next level by offering richer communications, longer messages, usage analytics, chatbot features, personalized sending, and the ability to verify the message sender.

This is a crucial difference in an era of consumer distrust and a motivator to register on Taqnyat’s platform.